It is likely that there is no such thing as a "neutral point of view". From a very young age we begin to be formed by our own experiences. And, as time goes on, we acquire opinions (knowledgeable and instinctive), develop tastes, likes and dislikes, preferences, pet peeves, idiosyncrasies. At any phase of life we are all databases of our own points of view.

Members of a common culture are more likely to hold preferences and pet peeves in common. But most of us do not spend much time analysing our own attitudes, we simply hold them. Yet organizations spend quite a lot of time and money to communicate with us in an attempt to convince us that we need what they want to sell us: Products, services, ideas, politics.

Some are more successful (and some less so) than others. Why? Certain communications experts think the answer involves special training, exciting graphics, clever text. Any why not? But it has become clear that communications that speak to the commonly held views of a particular group are more successful than those that only represent the standpoint of the "seller" or agency (i.e., what they think will be successful).

At P O I N T OF V I E W we are very interested in the Zeitgeist. We consider closely how we ourselves are subject to them and what our own preferences and irritations are - and why. We examine what works (and doesn't work) and why.

Our clients say that this could be one reason that they think our contribution as planners, copywriters, translators and editors on their behalf exceeds their expectations. In any case, we are happy that our clients appreciate our help in shaping their messages to their public. Clients also call to ask our views on other projects, or about business news or politics. The foundations of tomorrow's communications are usually just a matter of forecasting on the basis of what we know today.

We bring many decades of broad experience in 4 countries and 3 languages to our analyses. What we offer our clients is not only our communications skills, but our understanding of the spheres and sectors we communicate about. Even more importantly, we bring our analytical understanding of ourselves as our client's customers.

Get in touch with us. It's likely we already see eye-to-eye about many things.