The First 21 Propositions

1. We are actually all customers of each other.
2. You never know who is going to turn out to be a good customer.
3. Pay attention to customers. They are our best teachers.
4. You can learn quite a lot by listening.
5. People usually want the best thing they know how to want.
6. Gearing to the lowest common denominator is not the same as aiming at the best thing that people want.
7. There is no single recipe for success.
8. Projects have succeeded due to one person.
9. Projects have succeeded due to one team.
10. Projects have failed due to two good people.
11. Projects have failed due to two good teams.
12. It's not usually a good idea to jump in at the top of the hype cycle.
13. We all know more than we think we know.
14. We also know less than we think we know.
15. If we are open, honest and analytical we can recognize what we know.
16. Being aware of our knowledge improves that knowledge.
17. It's easier to be analytical than honest.
18. Customers are frequently better served by honesty.
19. Adbusters.org is worth visiting.
20. "The Cluetrain Manifesto" is worth reading.
21. P O I N T OF V I E W strives to be analytical and honest on its customer's behalf.